How SearchStation Will Hold Your Vendors Accountable

Posted Leave a commentPosted in Local SEO, PPC Campaigns, Search Reporting Services

Auditing digital marketing vendor performance is almost impossible. How do you know you are getting what you pay for? What is your return on the “investment” (ROI) of these necessary services? You must have a website. You must have a website that performs well in search. You must have a paid search campaign (SEM) that […]

Are You Wasting Advertising Dollars Based on Inaccurate Search Reporting?

Posted Posted in PPC Campaigns, Search Rank Tools, Search Reporting Services

Could you be making poor Internet Marketing decisions based on assumptions that are based on inaccurate search reporting? Absolutely. You are also wasting advertising dollars. What things could lead to inaccurate data? For one, Personalization. Google’s search results are personalized. Google serves you results based on who you are, your location, previous searches you have […]

Places Pak Not About SEO

Posted Posted in Local SEO, PPC Campaigns

We track Google Places rank, but analyzing your Places with regard to optimization may not be too productive – that’s what most people think. The Places Pack rank is about physical proximity – the distance between 2 locations that may be true and you can read about it here https://moz.com/blog/proximity-to-searcher-is-new-top-local-search-ranking-factor However what the above article […]