Why SEO Rank Checking Tools Are Useless

Posted Posted in Search Rank Tools, Search Reporting Services, SEO Tools

(or why they want you to think so) I’ve been writing about this topic for years on my company blog HARTENSTINEand continue to challenge the reason for these posts. (the reasons are usually not obvious of course) Why SEO Rank Checking Tools Are Useless https://www.wordstream.com/blog/ws/2014/08/11/seo-rank-checking It does not seem to discourage the authors who write […]

Are You Wasting Advertising Dollars Based on Inaccurate Search Reporting?

Posted Posted in PPC Campaigns, Search Rank Tools, Search Reporting Services

Could you be making poor Internet Marketing decisions based on assumptions that are based on inaccurate search reporting? Absolutely. You are also wasting advertising dollars. What things could lead to inaccurate data? For one, Personalization. Google’s search results are personalized. Google serves you results based on who you are, your location, previous searches you have […]

Not a Noob SEO?

Posted Posted in Search Reporting Services

Are you a professional SEO? Here’s how we can tell. too many keywords Its a simple tell. Noobs track too many keywords. While its an entirely understandable impulse, its something experienced SEO’s learn not to do because it wastes time and disperses focus. Your search rank reports become unreadable. You cannot interpret any actionable items […]

The Future of Geo Fencing and Local Search

Posted Posted in Geo-Fencing, Proximity Advertising

Proximity Advertising Geo-fencing is just one element of “proximity advertising”. When you move into an area (a geo-fenced area), your mobile device (app) is aware of its longitude/latitude coordinates and also aware of the many geo-fences businesses have setup specifically to alert you to something nearby; a product or service. On the most granular level, […]

Critical Local SEO Alerts

Posted Posted in Local SEO

…and how they will save you from disaster. All local SEOs know they must verify a website with Google/Bing in order to attain top rank in local search results. Search engines provide codes to place on the website so they can verify the ownership of the website. It verifies that the website is actively maintained; […]

Places Pak Not About SEO

Posted Posted in Local SEO, PPC Campaigns

We track Google Places rank, but analyzing your Places with regard to optimization may not be too productive – that’s what most people think. The Places Pack rank is about physical proximity – the distance between 2 locations that may be true and you can read about it here https://moz.com/blog/proximity-to-searcher-is-new-top-local-search-ranking-factor However what the above article […]