The Future of Geo Fencing and Local Search

Posted Posted in Geo-Fencing, Proximity Advertising

Proximity Advertising Geo-fencing is just one element of “proximity advertising”. When you move into an area (a geo-fenced area), your mobile device (app) is aware of its longitude/latitude coordinates and also aware of the many geo-fences businesses have setup specifically to alert you to something nearby; a product or service. On the most granular level, […]