We know that you don’t KNOW and we’ll make a wager on it. You may “believe” you are doing well in search, but we think that you are not willing to place a very large wager on that belief. Because when you stop and think about it, you really don’t KNOW how well your website […]
or Clicks by Position Click Probability is the statistical measure of clicks by position on the Search Engine Results Page (SERP) Why are you interested? Well many people do wonder how many clicks they may get for a keyword that they want to rank for (1st, 2nd, etc. – doesn’t matter). The reality is, don’t […]
Your personal browsing history skews what you see. Everything you type into or click on in your browser is stored so search engines can do a better job customizing the results they give you in following searches. If you search for a “new car”, guess what you’ll get more of? That is called Search Personalization. […]