Search Station is the only independent search rank checker for local paid ads. See for yourself. Search for the title of this article (because that is what you were searching for when you found this website, right?) You will see a lot of ads of Agencies that specialize in (Adwords) PPC (or Pay-Per-Click or Paid […]
Auditing digital marketing vendor performance is almost impossible. How do you know you are getting what you pay for? What is your return on the “investment” (ROI) of these necessary services? You must have a website. You must have a website that performs well in search. You must have a paid search campaign (SEM) that […]
Differentiation | SearchStation uniquely reports who your real local online competition is. It does not just report organic rank. Organic rank alone does not represent who gets the most clicks in your PMA (primary market area)…these other metrics are more important: Who is buying ads? Who is displayed in Maps? Who gets the Knowledge Graph? […]
We know that you don’t KNOW and we’ll make a wager on it. You may “believe” you are doing well in search, but we think that you are not willing to place a very large wager on that belief. Because when you stop and think about it, you really don’t KNOW how well your website […]
The number one lie impossibility in the Internet Marketing (SEO) business is predicting traffic by keyword. The idea that you can predict traffic volume by keyword is so prevalent that it has taken-hold as a given. I’m here to tell you – you cannot know in advance – you can’t even get a decent estimate […]
Its one thing to know how your website ranks in search results from the comfort of your office – the epicenter of your PMA, but do you know what is happening on the periphery of your PMA? In the report shown below, we see a competitor is quietly surpassing us in search. How would you […]
Several people have said we don’t explain very well what SearchStation is and what it does for you. We try to on our features and benefits pages. But if those don’t satisfy you, might we suggest changing the frame of reference. We would argue that we do explain plenty, but when you believe one thing, […]
As you probably know, there are dozens of search rank checking and search rank tracking services. But did you know that many get their search rank data directly from Google (GSC). https://developers.google.com/webmaster-tools/ We have written our findings about the accuracy of GSC (Google Search Console) data here – Inaccurate Search Rank in Google Search Console […]
(or why they want you to think so) I’ve been writing about this topic for years on my company blog HARTENSTINEand continue to challenge the reason for these posts. (the reasons are usually not obvious of course) Why SEO Rank Checking Tools Are Useless https://www.wordstream.com/blog/ws/2014/08/11/seo-rank-checking It does not seem to discourage the authors who write […]
Could you be making poor Internet Marketing decisions based on assumptions that are based on inaccurate search reporting? Absolutely. You are also wasting advertising dollars. What things could lead to inaccurate data? For one, Personalization. Google’s search results are personalized. Google serves you results based on who you are, your location, previous searches you have […]