How SearchStation Will Hold Your Vendors Accountable

Posted Posted in Local SEO, PPC Campaigns, Search Reporting Services

Auditing digital marketing vendor performance is almost impossible. How do you know you are getting what you pay for? What is your return on the “investment” (ROI) of these necessary services? You must have a website. You must have a website that performs well in search. You must have a paid search campaign (SEM) that […]

Do You Know the Source of Your Search Rank Data?

Posted Posted in Search Rank Tools, Search Reporting Services

As you probably know, there are dozens of search rank checking and search rank tracking services. But did you know that many get their search rank data directly from Google (GSC). https://developers.google.com/webmaster-tools/ We have written our findings about the accuracy of GSC (Google Search Console) data here – Inaccurate Search Rank in Google Search Console […]

Why SEO Rank Checking Tools Are Useless

Posted Posted in Search Rank Tools, Search Reporting Services, SEO Tools

(or why they want you to think so) I’ve been writing about this topic for years on my company blog HARTENSTINEand continue to challenge the reason for these posts. (the reasons are usually not obvious of course) Why SEO Rank Checking Tools Are Useless https://www.wordstream.com/blog/ws/2014/08/11/seo-rank-checking It does not seem to discourage the authors who write […]

Are You Wasting Advertising Dollars Based on Inaccurate Search Reporting?

Posted Posted in PPC Campaigns, Search Rank Tools, Search Reporting Services

Could you be making poor Internet Marketing decisions based on assumptions that are based on inaccurate search reporting? Absolutely. You are also wasting advertising dollars. What things could lead to inaccurate data? For one, Personalization. Google’s search results are personalized. Google serves you results based on who you are, your location, previous searches you have […]