We know that you don’t KNOW and we’ll make a wager on it. You may “believe” you are doing well in search, but we think that you are not willing to place a very large wager on that belief. Because when you stop and think about it, you really don’t KNOW how well your website […]
The number one lie impossibility in the Internet Marketing (SEO) business is predicting traffic by keyword. The idea that you can predict traffic volume by keyword is so prevalent that it has taken-hold as a given. I’m here to tell you – you cannot know in advance – you can’t even get a decent estimate […]
Does your website search rank matter to your bottom line? …to your sales? …to your websites visitors? Yes. Sorry. It’s a rhetorical question. You and I know the answer is “Absolutely”. If you don’t rank ahead of your competition, sales will suffer. Does Google provide most of your organic traffic? Probably. How does your website rank […]
(You are Orange) Don’t let this happen to you! How do you stay alert to rising competition? (They are the Blue) The answer is usually “I don’t”. That is because there are so few products that can alert you to raising competition – and fewer still that can spot the as-yet-unknown competitor. In most products […]
As you probably know, there are dozens of search rank checking and search rank tracking services. But did you know that many get their search rank data directly from Google (GSC). https://developers.google.com/webmaster-tools/ We have written our findings about the accuracy of GSC (Google Search Console) data here – Inaccurate Search Rank in Google Search Console […]
(or why they want you to think so) I’ve been writing about this topic for years on my company blog HARTENSTINEand continue to challenge the reason for these posts. (the reasons are usually not obvious of course) Why SEO Rank Checking Tools Are Useless https://www.wordstream.com/blog/ws/2014/08/11/seo-rank-checking It does not seem to discourage the authors who write […]
Could you be making poor Internet Marketing decisions based on assumptions that are based on inaccurate search reporting? Absolutely. You are also wasting advertising dollars. What things could lead to inaccurate data? For one, Personalization. Google’s search results are personalized. Google serves you results based on who you are, your location, previous searches you have […]