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Author: Troy Hartenstine

January 4, 2018February 4, 2018Search Rank Tools, Search Reporting Services

Do You Know the Source of Your Search Rank Data?

As you probably know, there are dozens of search rank checking and search rank tracking services. But did you know that many […]

December 30, 2017February 4, 2018Search Rank Tools, Search Reporting Services, SEO Tools

Why SEO Rank Checking Tools Are Useless

(or why they want you to think so) I’ve been writing about this topic for years on my company blog HARTENSTINEand continue […]

August 23, 2017February 4, 2018PPC Campaigns, Search Rank Tools, Search Reporting Services

Are You Wasting Advertising Dollars Based on Inaccurate Search Reporting?

Could you be making poor Internet Marketing decisions based on assumptions that are based on inaccurate search reporting? Absolutely. You are also […]

August 10, 2017February 24, 2018Search Engine Optimization

Click Probability Theory

or Clicks by Position Click Probability is the statistical measure of clicks by position on the Search Engine Results Page (SERP) Why […]

August 5, 2017February 4, 2018Search Reporting Services

Not a Noob SEO?

Are you a professional SEO? Here’s how we can tell. too many keywords Its a simple tell. Noobs track too many keywords. […]

July 10, 2017February 4, 2018Geo-Fencing, Proximity Advertising

The Future of Geo Fencing and Local Search

Proximity Advertising Geo-fencing is just one element of “proximity advertising”. When you move into an area (a geo-fenced area), your mobile device […]

June 7, 2017February 4, 2018Search Reporting Services, SEO Tools

Competitive Analysis

We created SearchStation to handle certain SEO tasks easily and seamlessly. One such task is identifying competition. It should be obvious who […]

June 7, 2017February 4, 2018PPC Campaigns

How To Identify Poorly Optimized PPC Campaigns And Improve Them

How do you identify poorly optimized PPC campaigns or fine tune them to outperform your competition? Most businesses setup their Adwords so […]

June 7, 2017February 4, 2018Local SEO

Critical Local SEO Alerts

…and how they will save you from disaster. All local SEOs know they must verify a website with Google/Bing in order to […]

March 19, 2017February 4, 2018Local SEO, PPC Campaigns

Places Pak Not About SEO

We track Google Places rank, but analyzing your Places with regard to optimization may not be too productive – that’s what most […]

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