As you probably know, there are dozens of search rank checking and search rank tracking services. But did you know that many get their search rank data directly from Google (GSC). https://developers.google.com/webmaster-tools/ We have written our findings about the accuracy of GSC (Google Search Console) data here – Inaccurate Search Rank in Google Search Console […]
(or why they want you to think so) I’ve been writing about this topic for years on my company blog HARTENSTINEand continue to challenge the reason for these posts. (the reasons are usually not obvious of course) Why SEO Rank Checking Tools Are Useless https://www.wordstream.com/blog/ws/2014/08/11/seo-rank-checking It does not seem to discourage the authors who write […]
Could you be making poor Internet Marketing decisions based on assumptions that are based on inaccurate search reporting? Absolutely. You are also wasting advertising dollars. What things could lead to inaccurate data? For one, Personalization. Google’s search results are personalized. Google serves you results based on who you are, your location, previous searches you have […]
or Clicks by Position Click Probability is the statistical measure of clicks by position on the Search Engine Results Page (SERP) Why are you interested? Well many people do wonder how many clicks they may get for a keyword that they want to rank for (1st, 2nd, etc. – doesn’t matter). The reality is, don’t […]
Are you a professional SEO? Here’s how we can tell. too many keywords Its a simple tell. Noobs track too many keywords. While its an entirely understandable impulse, its something experienced SEO’s learn not to do because it wastes time and disperses focus. Your search rank reports become unreadable. You cannot interpret any actionable items […]
Proximity Advertising Geo-fencing is just one element of “proximity advertising”. When you move into an area (a geo-fenced area), your mobile device (app) is aware of its longitude/latitude coordinates and also aware of the many geo-fences businesses have setup specifically to alert you to something nearby; a product or service. On the most granular level, […]
We created SearchStation to handle certain SEO tasks easily and seamlessly. One such task is identifying competition. It should be obvious who your competition is, right? They would be the websites that rank well for your keywords. ( Assuming you have a relevant list of keywords* ) But how do you analyze the search results […]
How do you identify poorly optimized PPC campaigns or fine tune them to outperform your competition? Most businesses setup their Adwords so poorly that budgets are depleted early in the day. This greatly impacts what exposure you THINK you are getting when looking only at Google Analytics and Adwords data. Google does not tell you […]
…and how they will save you from disaster. All local SEOs know they must verify a website with Google/Bing in order to attain top rank in local search results. Search engines provide codes to place on the website so they can verify the ownership of the website. It verifies that the website is actively maintained; […]
We track Google Places rank, but analyzing your Places with regard to optimization may not be too productive – that’s what most people think. The Places Pack rank is about physical proximity – the distance between 2 locations that may be true and you can read about it here https://moz.com/blog/proximity-to-searcher-is-new-top-local-search-ranking-factor However what the above article […]